Stanley Locksmith Brand Messaging.

The challenge here was to create a new Stanley Locksmith Services brand and message to serve both commercial and consumer needs. I worked on this project with their agency in Indianapolis to develop this new identity and brand message for nationwide application. The term “Trustsmiths” has become the handle for Stanley’s Locksmith division and is currently being introduced across the country.


  • Stanley Storefront
  • USA Today
  • Stanley Fleet
  • Stanley Windstand
  • Stanley Postcard
  • Stanley Outdoor
  • Stanley Homepage.2