Cobo Convention Center.

The Cobo Center “New Center Rising” awareness collateral shipped directly to targeted convention planners around the world in 2-week intervals. Its function was to tell the story of the convention friendliness of Detroit and new full-service 2.4-million-square-foot convention center with five exhibit halls, 80 meeting rooms and eight banquet rooms with spectacular river views. Each one of the pieces were focused to detail the benefits of hosting in Detroit based on the specific benchmarks that convention planners use to evaluate their host cities.